Here To Stay - Covid-19 Response
Due to the global impact of COVID-19, Polo Ralph Lauren Stores shut down indefinitely. We developed a new Digital Experience to bring the stores into the safety of consumer’s homes. This is how the First Digital Catalog was born, complemented by a concierge service to elevate the experience. Creating a cohesive story with already shot assets that showcased the available collection pieces was the task at hand. Lifestyle images shot by Arnaldo Anaya and Still Live Photography by Ellen McDermott. Shot in Astoria at ODR Studios, New York.